Lucie Králová – Part of the DENATO Team
My name is Lucie Králová and I have been dedicated to nail modelling and everything related to nails for more than 20 years. Nails are an essential part of my life – they have become not only my profession, but also a passion that continues to inspire and fulfil me.
My journey into nail modelling
My journey began during my maternity leave in 2005, when a hobby gradually turned into my life’s work. From the very beginning, it was important for me to work with high-quality materials and to truly understand what I use in my daily practice.
Experience, business and building a functional system
Over time, my second strong area naturally became part of this journey – business. As early as 2009, I started building a community and focused on supplying products for professional nail modelling. At the same time, I was searching for a system that would work as a whole and make sense not only to me, but also to other nail technicians.
This led me to international trade fairs, where I participated in selecting materials – from brushes and colours to key products. These experiences strengthened my focus on creating a well-thought-out and functional system.
Part of the DENATO team
In 2012, I became part of MK Profinails, which was then led by a single owner. Over time, the brand evolved and is now managed by two people, with me being a long-term part of its daily operations and support.
In 2015, I made an important decision – I left a well-established salon to help build the DENATO brand. For more than 10 years, I have been part of the DENATO team, contributing to both daily operations and the professional foundation behind the brand.
Expertise, material testing and IBX system
At DENATO, I focus mainly on testing and selecting materials to ensure the entire range meets the standards of professional nail modelling and works reliably in practice. I also specialise in the IBX system, where I have extensive experience and see it as an important part of professional natural nail care.
Professional support for DENATO customers
Today, I have partly moved from working at the table to working behind the scenes. I take care of stock, material selection and testing, and I am in daily contact with our customers. As an expert advisor, I help with choosing the right products and navigating the system to ensure confidence, clarity and long-term sustainability in everyday work.
What matters most to me
For me, the key is the connection between expertise, quality, a functional system and a human approach. I believe this combination makes a real difference in professional nail modelling – both in daily work and in final results.
Lucie Králová
Part of the DENATO team, specialist in material testing and selection, IBX system and professional support